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It's
easy to get into the market, but
what about getting out? Most traders don't have an exit plan, whether
their positions are turning a profit or going down in flames. The truth
is that a good exit will save your neck on a bad entry, and keep you in
the game longer than good stock-picking.
Exit planning must deal with
the good, the bad and the ugly. In
other words, keep a profit protection strategy to exit winning trades,
a stop loss strategy to get out of bad ones and a fire drill in case
disaster strikes. You'll need all three tactics in every trade, because
anything can happen once you hit the order button.
Your holding period guides the
profit side of the exit equation.
Always seek the reward target that matches your time in the market. In
other words, trade the most profitable move from your entry to the
target within the time frame that you're long or short the stock. This
lets you apply both a time- and a price-based exit strategy to your
winners.
A time-based exit strategy
requires little interpretation. Focus on
your holding period's time window rather than the price action. Exit
the trade immediately when price hits the reward target at the right
time. Exit the trade before price hits the reward target if the window
starts to close. The trick with time-based strategies is to look for
the best price available within the chosen window.
Most traders should start with
a price-based exit strategy. For
example, you enter a long position, and it moves into a profit. It
rallies at a moderate pace and hits your reward target within the
holding period. You exit the trade "blind" at the reward price. This
means you take the money and go, without considering the current price
action.
You've
just taken a nice profit
in a perfect world, but how do you protect yourself in the real one?
Start by focusing on trends within shorter-term time frames. For
example, when trading a daily chart, manage profit and loss using a
60-minute chart whenever possible. The shorter-term pattern will tell
you when to move the stop in order to protect profits, or when to exit
the trade entirely.
Let's outline common stages
for a long position that eventually reaches the reward target:
- Price moves into a profit.
- Price reaches first
resistance, and reverses.
- Price finds support and
rallies through first resistance.
This action/reaction continues
until price reaches the target. In
this scenario, trade management requires a breakeven stop as soon as
price moves into a profit. This stop should be moved up after the first
reversal, but stay below short-term support. When price finally rallies
above first resistance, move the stop just below this new level.
Continue the process until the position hits the reward target.
Profits
are nice, but many
trades go haywire right away. The exit strategy is very simple in this
situation: get out as soon as price breaks support on a long trade, or
resistance on a short sale. This may sound simple, but there are two
problems. First, many of us lack the discipline to take losses when
they should be taken. Second, many of us don't understand how to place
stop losses in the first place.
Take your loss when the market
says you're wrong. Every setup has a
trigger that violates the pattern you intend to trade. Identify this
price in advance, and place your stop just behind it. Remember that
this magic number changes dynamically with each new bar, so you need to
adjust it often. But don't remove it under any circumstances.
Do you get frustrated because
your stops get hit frequently on good
trades? The fault lies in your analysis and trade management, not in
the stops themselves. Many traders believe they can improve their
performance by placing stops where they shouldn't go. Every stock will
violate support/resistance up to a point before reversing. Your
analysis must consider the stock's underlying volatility, so the stop
can be placed outside this "market noise."
Finally,
you need a way to deal
with unexpected bad news. Start with a panic drill, and practice it
over and over again in your head. The exit strategy is simple: If you
can beat the rest of the crowd out of the door, act immediately. The
after-hours market can save you a fortune if you learn to use it
wisely. If you can't escape right away, watch price action closely and
take your best shot. The market can do anything it wants once bad news
hits, and you may need to accept a large loss.
Sudden losses are a cost of doing business as a trader. Full
disclosure rules and external events will impact your bottom line from
time to time. Reduce your risk by choosing lower-volatility stocks to
carry over longer time periods. Avoid holding anything through earnings
reports or terrorist threats. Remember, it's not hard to rebuild
profits after the unexpected takes a bite out of your bottom line.
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